INVESTMENT
Forward-thinking investment strategies.
Backed by decades of global success, the Picerne Group employs a self-funded investment strategy that includes acquiring and developing land, apartments, and underperforming assets. Understanding and forecasting the macro and micro-economies is fundamental to our success. Since founding the company in 1988, the Picerne Group has insulated itself from the losses and distractions that arise in recessionary environments and has taken advantage of opportunities to buy distressed assets in economic downturns in the U.S. and Japan. Knowing this, Ken Picerne has created a forward-thinking culture among business leaders, challenging them to be curious, anxious, and analytical in formulating educated opinions on the future economic conditions that underpin their decisions and manage their business groups.
A True Investor
Our investment approach is driven by innovation, entrepreneurship, and the desire to be the best. We aspire to be a professionally managed entrepreneurial investment company. Whether we are entitling and acquiring land in Southern California to develop a luxury apartment community or a Japan-based non-performing loan portfolio, we adjust our investment focus to take advantage of changing opportunities and to manage risk prudently. Our equity investments are primarily funded internally, allowing us to stay true to our values and focus on long-term, high-level execution.
Ken Picerne establishes the Picerne Group, investing in the California multifamily market with strategic partners, allowing the company to prosper through the recession.
The Picerne Group becomes one of the largest buyers of Japanese non-performing loans, liquidating the majority of these assets by 2006 for an exceptional profit.
The Picerne Group invests several hundred million dollars in real estate distressed debt, becoming the largest single asset Class A apartment note buyer in the western U.S.
The Picerne Group identifies a niche opportunity in the entitlement and development of apartment land in Southern California’s most supply-constrained markets.
Picerne Residential launches as a lifestyle-driven brand focused on premium apartment communities, where modern design and resident experience converge.
The Value of Relation over Transaction
We value relationships over transactions and are drawn to organizations and people who share the same value system. Our history has taught us that being relational is more meaningful, and over the long term, more profitable. We practice this philosophy by identifying shared goals and values with all stakeholders, including employees, residents, cities, capital providers, and third-party service providers.
MANAGING DIRECTOR
"We target stable, well-governed cities when choosing a land site, and as long-term holders of the apartment community, we take an active interest in the overall well-being of the city through the Picerne Family Foundation to make it a better place for all its residents."
- Gregory Nakahira
Prepared for Anything, Anywhere
Using extensive macro and micro-economic research, we have anticipated and insulated ourselves from every economic downturn over the past 30 years. Our relentless pursuit of economic intelligence underpins the establishment of our strategic plans and guides the execution of our various operating companies.
Exclusive Entitlements
While most companies are limited to acquiring entitled land, the Picerne Group has the capacity to pursue its own land entitlements. This grants us the freedom to be selective. We can design assets that will meet the long-term needs of the local market, and we can move quickly on opportunities in well-located, under-utilized parcels of land, partnering with landowners and cities to acquire all appropriate government approvals.